Hilton presented us with a challenge – as one of four required brand photography vendors for the new brand Tru by Hilton, Travel Industry Photos worked with the brand marketing team to translate the unique points of their cutting-edge property into a visual story. The product itself would be revolutionary, and the photography that showcased […]
The “TRU”th Behind Hilton’s Creative Brand Photography Read More »
Hotel photography rules and standards have changed quickly. Previously, any photographer could shoot your hotel. Resolution requirements, brand standards for photography, and images rejected by websites did not exist. Read these 7 tips to ensure your company has adapted to the changing of the times. Why Should I Care?Major hotel brands now demand quality and
Travel – it’s glamorous, fun, and spontaneous, right? Or that’s what we’ve been led to believe. As I produce quality hotel photography for clients around the country, the experiences of daily travel can be daunting to say the least. Let’s face it, not all trips are draped in equal cover. Simply put, trips can fall
As mentioned in earlier posts, the importance of quality hotel photography is crucial in this digital age. An underlying concern, aside from the quality, is visual continuity when producing imagery for a specific client or brand. This can be quite difficult to achieve when hiring multiple photographers to shoot your hotel photography. However, with carefully
The Importance of Visual Continuity in Production Read More »
Where do I start? Images. They burn a hole into both the conscious and subconscious areas of the brain. Our universe is controlled, rightly or wrongly, by the puppet strings of Trip Advisor, Facebook, Twitter, and the universe spinning around our current social media. Hotel photographers would seem to play a distant role in this
Images That Capture Our Attention and Imagination Read More »
We see it every day. How does one spend money to make money, and how does one spend money to expand our profits? The type of business is interchangeable. Each industry has its financial pivots. Cash is king – but cash well spent, or reinvested, is the king of a king.Aside from the construction or
As I produce hotel photography for our clients around the country, we encounter both existing properties and new construction. The newer properties are always preferable to photograph, as they have yet to show much wear and tear that quickly comes once guests occupy the rooms. That said, you’d think the new builds would have little
Before And After – Massaging The Pixels For Hotel Photography Read More »
Travel Photography – it’s glamorous, fun, and spontaneous, right? Or that’s what we’ve been led to believe. As I produce quality hotel photography for clients around the country, the experiences of daily travel can be daunting to say the least. Let’s face it, not all trips are draped in equal cover. Simply put, trips can
How do people decide which hotel or resort to stay in? The decision can be a crucial one for the duration of their trip away from home. People go online, search, and look at the photos to gauge how comfortable or appealing their stay will be. If the photos are well-lit, sharp, and visually appealing,
