How do people decide which hotel or resort to stay in? The decision can be a crucial one for the duration of their trip away from home. People go online, search, and look at the photos to gauge how comfortable or appealing their stay will be. If the photos are well-lit, sharp, and visually appealing, they’ll be more inclined to book their reservation than if they see mediocre photos. A balance of impact and information is crucial.
Our society is increasingly visual. People base their opinions of where to spend their travel dollar almost exclusively on how the property is presented visually on the internet and in marketing materials. Aside from online reviews, photography is the mitigating factor as to whether those dollars will be spent with you, or move along to the competition.
Photos of hotels and resorts provide a person with their first impression of the place. In addition, photos show people what to expect. It’s important to see the hotel or resort’s exterior, its lobby, guest rooms, and other amenities. The potential guest needs to be reassured that their hard earned dollar will get them what they’re looking for.
When a person visits a website to investigate a hotel or resort, they need to feel like they’re there. In an era where competition for guests is at an all-time high, the hotel with the best pictures gets the most guests, and in turn, the most revenue.
Capturing a hotel’s best images is what Travel Industry Photos does. We specialize in hospitality photography, and have shot for all major brands across the United States, and Internationally.
We have the experience and creative know-how to provide hotels and resorts with expertly-lit, colorful images for use in brochures, magazines, and on websites.
Remember – amazing hotel and resort photos get shared all over social media, and that exposure can bring in new guests from all over the world. The minute you submit images to represent your property, the genie is out of the bottle. Those images, good or bad, will soon be shared by social media worldwide. Quality images are always crucial in securing a solid visual footing on the internet. We’d relish the opportunity to provide you those quality images, and to show your property in the light it deserves.
