IHG

How To Choose The Right Hotel Photographers

Hotel photography rules and standards have changed quickly. Previously, any photographer could shoot your hotel. Resolution requirements, brand standards for photography, and images rejected by websites did not exist. Read these 7 tips to ensure your company has adapted to the changing of the times. Why Should I Care?Major hotel brands now demand quality and […]

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The Importance of Visual Continuity in Production

As mentioned in earlier posts, the importance of quality hotel photography is crucial in this digital age. An underlying concern, aside from the quality, is visual continuity when producing imagery for a specific client or brand. This can be quite difficult to achieve when hiring multiple photographers to shoot your hotel photography. However, with carefully

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Images That Capture Our Attention and Imagination

Where do I start?  Images.  They burn a hole into both the conscious and subconscious areas of the brain.  Our universe is controlled, rightly or wrongly, by the puppet strings of Trip Advisor, Facebook, Twitter, and the universe spinning around our current social media.  Hotel photographers would seem to play a distant role in this

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Before And After – Massaging The Pixels For Hotel Photography

As I produce hotel photography for our clients around the country, we encounter both existing properties and new construction. The newer properties are always preferable to photograph, as they have yet to show much wear and tear that quickly comes once guests occupy the rooms. That said, you’d think the new builds would have little

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